Starting with the second maintenance release of SAS , GfK GeoMarketing digital, vector-based map data sets are available for use. These map data sets are. Features: MAP= required argument referring to GfK map data. DATA= argument referring to response data. ID statement. BLOCK statement options. Example 5: Using GfK GeoMarketing Map Data to Assign a Format to the Example 7: Using GfK GeoMarketing Map Data When Specifying the Statistic for the.

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What we do Our geodata helps you tap more market potential in two key ways: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide.

Geomarketing | GfK Global

And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. This gives you a deeper understanding of your markets and operations.


How you benefit By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities.

You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here’s a geomarieting of what our geodata and a geomarketing approach can do:. Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide: This website uses cookies.

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More information on our Europe Edition From information to insights. Here’s a snapshot of what our geodata and a geomarketing approach can geomrketing Understand how your data interrelates, and spot opportunities for optimization.


Keep a close eye on market trends and developments so you can respond quickly. Share insights on regional market traits and strategies with colleagues.

SAS/GRAPH(R) Reference, Third Edition

We offer the largest collection of postcode and administrative maps on the market. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers. Drawing on long-standing gfkk research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more.

We also calculate data for your specific products and markets. Seamless fit between all geodata: Our maps and market data fit together perfectly, without geomaroeting gaps or overlaps.

GMAP Procedure

This lets you plan reliably across multiple market areas and regional levels. GfK in your country Contact. Don’t fill this field!